Customer Rating: 
Summary: Great Value, Loaded with Information
Comment: All I can say is that it would take you many hours and you would ahve to speak to many webpreneurs to find out what Scott has aggregated in this easy to read and understand format.
Customer Rating:
Summary: Good Book!!
Comment: Title a little deceiving but the book is packed with information and should be read by anyone planning to start an internet business.
Customer Rating: 
Summary: Not As Bad As I Feared
Comment: Absolute beginners who know nothing about the Internet and/or business will probably find this book useful, though not necessarily more useful than many free online resources. Fox clearly doesn't know much about the technical aspects of the Internet, but nothing he says is so terribly wrong that it will make a difference. Likewise, the general business information is cursory, and adds nothing to free information available online from the SBA and other groups, but it's accurate as far as it goes.
Fox makes a few points that are quite sound: you don't have to know a lot about technology or business to get started selling stuff online; it's better to get started quickly and learn as you go than to develop a perfect business plan that never gets executed; and overspending at the beginning is a bigger danger than being undercapitalized.
It doesn't take an entire book to reveal these "secrets"; nor is Fox a particularly compelling writer. But not being horribly wrong is actually better than average for a "get rich on the Internet" book. I also appreciated that he didn't advocate spamming or deceptive SEO practices, though he could have done his readers (and, thereby, the rest of the world) a service by covering these issues in more detail. His discussion of copyright could also be both improved and expanded.
While I don't necessarily recommend this book, I don't know of a better one to recommend for an absolute beginner who thinks they might want to get rich online. For general background on starting a small business, I would recommend the classic Small Time Business Operator, 10th Edition: How to Start Your Own Business, Keep Your Books, Pay Your Taxes & Stay Out of Trouble (Small Time Operator).
Customer Rating:
Summary: At last I have found what I needed
Comment: At last I found what I needed to learn. Clear structure of all the actions you have to undertake to get started and build your own e-business.
Customer Rating:
Summary: A great crash course
Comment: Scott Fox covers everything in this how-to book on starting your own internet business. Parts 1 and 2 start with brainstorming business ideas and researching them to be sure they're viable and moves on to explain different business models and how these relate to the ideas you've just brainstormed.
In Part 3, Fox explains the technologies behind the website(s) you are about to build and makes recommendations for how to do it cost effectively. He shows you how to choose a domain name, build a website, and develop "content" (all of the written material on your site).
Part 4 is the best section in my opinion. It's all about marketing and driving business to your site whether you have no budget, a small budget, or a real budget. And what good is having a fabulous site if no one knows about it, right?
Part 5 covers legal stuff and, as expected, is a bit drier than the rest of the book. But it covers important ground and Fox does it in a straightforward and easy to understand way.
One other thing about the whole "millionaire" thing in the title that others have commented on: Fox's point is that even if you're not making millions in your new e-commerce business, you can still live like a millionaire. How? By living on your terms and working when and how you want. And maybe you only make $500k or even only $250k so you're not actually a millionaire. But you know what? The average person isn't making that working 40, 50, 60, or 70 hour weeks working for someone else.
I'd absolutely recommend this book to anyone who needs the kick in the butt necessary to start their own thing. Fox's style is simple and easy to understand, but at the same time encouraging and motivating as hell.
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