An important tool in organizing and presenting the plethora of websites available on the internet is the use of Directories – an alternative to Search Engines that links and categorizes sites on the web. The main advantage to Directories as opposed to Search Engines is that directories are edited by humans, whereas search engines simply return automated results based on keywords which may not always be the most effective way to quickly find a website that is apropos to the topic being searched for. Websites are submitted to directories by the webmaster, where they are reviewed by neutral editors, evaluated, sorted into categories, and ranked within category according to relevance. read full article…

Since the US patent office opened in 1790, inventors across the United States have been submitting all sorts of great products and half-baked ideas to their database. Nowadays, many individuals get ideas for great products only to have the patent office do a patent search and tell them that their ideas have already been patented by someone else! Herin lies a question: How do I perform a patent search to find out if my invention has already been patented before I invest time and money into it? read full article…

Until I tried it, the whole 2.0 thing seemed like a joke to me. But the switch between the Google, Yahoo, MSN search engine Web 1.0 war and the environment of Web 2.0 is drastic.

For those of you who remember using a card catalog at the public library, the change is similar to the one you experienced using a computer to find a book for the first time. read full article…

Let’s face it; we are a society of big spenders. We spend billions of dollars per year on everything from fast food burgers to trendy cars. However, the fact that we spend big doesn’t mean we don’t have an eye towards saving. As a matter of fact, quite the opposite is true. We like to save money nearly as much as we like to spend it and the vast majority of consumers are all too happy to take advantage of coupons, deals, and discounts. read full article…

The first step in getting your site noticed is to have a site that is designed in a way that is search engine friendly. That is called SEO (search engine optimized). This is mostly a web designing issue. We will assume that you are starting with an SEO optimized site. But that alone won’t give your site high rankings. read full article…

You’ve finished your website. Whether it’s dedicated to your home business or your favorite rock band, it’s complete and you’re rather proud of it. It’s informational, user friendly, and aesthetically pleasing. You’ve even peppered your website with the appropriate keywords to help attract visitors. Your next task is promoting your website. read full article…

Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site – hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” – going out and pulling that visitor back in.

Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course – my favorite – “favorites”. read full article…

A nonprofit corporation has the public’s best interest at heart. It may have an environmental, educational, religious, scientific, or literary focus (among others). In return for their services, the public can make donations to these companies and then deduct the amount from their federal taxes. In this way, it sure is a win-win situation.

Although it sounds pretty straight forward, a nonprofit can be a complicated entity. read full article…

In case you didn’t know it, or didn’t care Google has an image search located on the tab just to the right of its web search where you can search the internet for images based upon the text you type into the search box. This article will explain how to optimize your web site to use this to your advantage.

When you do a Google Image search you will get a page of results that show the images according to your search query. read full article…

People do not change just because they are on the web. They are still the same people they were before the Internet became a popular phenomenon. Some are arrogant. Some are nice. Some are mean. Others are modest. The list of traits is the same for people everywhere. read full article…