SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That’s the intent of SEO, however. Since SEO is still an emerging field, there is no “governing body”, and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to decieve the system to win “fake” high rankings. read full article…

Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings.

Optimizing for Rankings – Things to Do and Avoid

Before blasting into the subject, we need to define optimization. read full article…

On page factors - Is your website search engine friendly?

So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?

Understanding what works for the search engines and what doesn’t when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective. read full article…

Finding the most suitable keywords is one of the major factors in SEO (Search Engine Optimization) that can boost the website ratings, determined by a search engine, of your webpage. The keywords of your website should have a close relation with the content so that it can help the search engine understand what your website is all about. Optimizing the keywords in your website is the best way to attain a good traffic, which is also the key for ranking well in Google as well as in other major search engines. read full article…

One of the common questions that come up time after time on forums is , “why do the search engines keep changing their minds about what they want”. The search engines really don’t chop and change what they want, really they don’t. They all want one thing, to deliver the most relevant pages to searchers. it isn’t rocket science (despite what some of the telephone sake oil salespeople SEO’s tell you). SEO is simple, here are off my cuff the simple basics of seo. read full article…

Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?

White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended – or at least, not barred – by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. read full article…

It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour a day working on getting reciprocal links.

What led, at the time, to what many would have said were very rash moves? After all, reciprocal linking was still being expounded, by all and sundry, as an essential way to get a good ranking, and the software tools were being actively marketed still. Search engine positioning software was still being heavily marketed and is still today; keyword density was a buzz term being branded around as if it were an essential science to be practised by all good SEO conscious webmasters. read full article…

So you’ve got that wonderful work-at-home online business up and running. You’ve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren’t coming and your business isn’t making as much money as you deserve. How do you turn a struggling online business into a profitable online business?

The first thing you have to ask yourself is, ‘How are people hearing about my site?’ In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? read full article…

We have written this analysis to provide the reader with a brief guide to Search Engine Optimisation (SEO) essentials. If you have a website that is not bringing you as much traffic as you would wish, or you are planning a new website, you need to consider the following SEO essentials to ensure that you have the best chance of being ranked well in the search engines. read full article…

SEO = search engine optimization. Good search results are essential to your site. Many people do not go beyond the first page of the results pages so you need to ensure that your site is search engine optimised or you wont get any traffic never mind the right sort of traffic – traffic that brings you business that is. read full article…